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10.03.22

Individual's Spring Campaign

For the launch of our Spring 2022 collection, the message was simple:

Mix what you’ve got. Make it your own. Take essentials and turn them into icons. For the campaign launch, we brought a group of individuals together from different places, cultures, and generations…

…then asked them what ‘All American Style’ means, and looks like, to them. The answer? There’s never one answer
.
 

SHOP WOMEN SHOP MEN SHOP GIRLS SHOP BOYS

 
 

Featuring Fashion Director, Dapper Dan; Creator and Humanitarian, Indira; Miss Africa 2004, Model, Activist and Chef, Georgie; and Poet and Model, Kai.

 
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